Written by Ionas Finser & Staff
I Ya Toyah is a one woman army that blends chaos and balance with the vibe of industrial electronica. Her music is a fusion of smooth, cutting edge vocals, surreal guitars, hypnotizing beats and multiple electronic synth elements arising into dark arrangements that, combined with storytelling lyrics, respond to the paranoia of everyday reality. Her single, "Puppet," is a great way to get to know this phenomenal artist.
A bone-chilling, ambient intro greets your ears, pulling you into the world of I Ya Toyah’s “Puppet”. The artist’s distant, piercing voice makes itself prominent in the mix, as if to seduce the ears of her listeners. Thundering percussion enters, breaking through the calm ambiance to deliver our first hints of the sinister, confident nature of the song.
I Ya Toyah’s vigorous vocals guide us through worlds of sound and texture, including an outstanding chorus complete with howling vocal harmony and epic over-driven synths.
The message of the artist’s lyrics is more in depth than one might think. While the general vibe arouses thoughts of an empowered, dominant woman commanding her ‘puppet’, the lyrics also speak to the way people often fall into the laps of politicians and public figures who charm their audiences with corrupt, rehearsed ideas.
“I play god You're in my pocket I pull the strings And you are my puppet”
“Puppet” is a song whose message can be interpreted in a plethora of ways, depending on the listener. The music that I Ya Toyah and Adoration Destroyed bring to the table is truly abstract, powerful, and ingenious, paving the way for the artists’ listeners to think outside the box when it comes to their own views and beliefs. In a music industry full of cookie-cutter song structures and messages, we can look to I Ya Toyah for a fresh breath of something new and exciting.
For more information, please visit I Ya Toyah's website.
Listen on Spotify.
Code Blue Pre-orders on Bandcamp.
About I Ya Toyah
Born and raised in Poland’s tough reality, she migrated to the USA as a young adult to seek a better life and musical fulfillment. The meaning behind the name I Ya Toyah sustains these values- when spoken out loud, in Polish it means It’s Just Me. Her logo art emerging from peace and anarchy symbols highlights the rebel psyche - I Ya Toyah’s true nature. Code Blue- I Ya Toyah’s self written, recorded and produced debut album- was released on October 26th, 2018 and got immediate recognition in the music industry and stellar reviews from top industrial electronic magazines in USA, Europe, Australia and South America including Brutal Resonance, Sideline Magazine, Regen Mag, Pure Gain Audio, RocknLoad Mag, Spill Magazine, The Independent Voice, Crossfire Metal and more. I Ya Toyah was featured on several blogs and podcasts, including MK Ultra, Infectious Unease, Dark Life Experience, Decay Mag, Madness To Creation, System Failure, Revel Rousers, Uncivil Revolt and more. Album songs frequently appeared on WKQX - Chicago's legendary Q 101 radio station, WRIR, Rock Rage Radio, Flatlines Radio and Dark Essence Radio. Additionally, they became part of several prominent compilations, including Another Year Not Dead by Brutal Resonance and Mixtape by Modular Records UK. Code Blue album focuses on mental health and suicide prevention, with 15% of proceeds going to AFSP. I Ya Toyah herself is strongly involved in the cause and advocates the importance of mental wellness and ending the stigma. Within the year following an album release she showcased her talent in multiple cities playing concerts in national legendary venues. She wrapped her year touring with Pigface and promoting Code Blue album across the USA.
She also recently became a part of industrial rock supergroup- The Joy Thieves- members include current, former, and touring members of Ministry, Revolting Cocks, Pigface, Marilyn Manson, Stabbing Westward, Skatenigs, Mary's Window, My Life With the Thrill Kill Kult, Blue October, W.O.R.M., 16VOLT, and more. I Ya Toyah was also nominated to Subculture Shock: Listeners Choice- Best of 2019 and made top rankings next to artists such as KANGA, Twin Tribes, KMFDM, Rammstein and many more. I Ya Toyah is currently finishing the remix project for the Code Blue album, including the collaboration with Rhys Fulber of Front Line Assembly and Conjure One, Tim Skold, Grendel and more. The release is scheduled for March 20th, 2020.